Getting started with affiliate marketing

King Mighty’s Affiliate Marketing Extensive Guide

Chapter 2

In this chapter

  • Choosing your niche
  • Finding products to promote (Choose one main product, you can recommend many other products around this product)
  • Use the product yourself first and ensure it is a great product
  • Build your hub/website
  • Create excellent content
  • Start and grow your email list
  • Build an audience / establish that relationship/ build trust
  • Promote affiliate offers – Soft pitch

Choosing your niche

Do you say “nitch” or “neesh?”

Either way you pronounce it, choosing a niche will give your business a focus and help you stand out in the market place. It will also help you to create targeted marketing campaigns.

For most people, choosing their niche is the hardest part of starting their own business, but it doesn’t have to be that way. To choose your niche, it just takes asking a few questions:

Passion is key!

I always think it’s best to start at passion when it comes to choosing your niche. This is because if you are going to do anything for others without focusing on money, then it’s going to have to be something that you really love otherwise you will be tired and worn out and will return to the money chase soon enough.

However, I also believe you can get to love something that you choose! This is very possible even though it’s like swimming upstream. You will find times when you are going against the flow of things. So, it’s always best to start at passion. Your passion will always attract you money, if you do it with all of your heart, that’s the way the universe works. That’s the natural flow of things. Thus said, I will also not forget to mention the fact that even among the things you are passionate about, are things that may be harder to build a business around. So, as you can see, choosing your niche takes you around a few twists and turns, but don’t worry, the purpose of this guide is to help you out of this confusion.

The three ever green niches

They are called ever green because they directly affect humanity and will always do. They are the three biggest niches online

1.Health (Physical, Spiritual, and Emotional)

2.Wealth (Business, Investing, etc.)

3.Love and Relationships (Marriage, Dating, Parenting, etc.)

These are not the only three. There are plenty of other niches out there but these three are the most prominent and the easiest place to start from when choosing your niche.

Here are some more examples to get you thinking:

  • Weight Loss, Bodybuilding, Healthy Eating, Dating Advice, Investing
  • Real Estate, Electronics/Gadgets, Gaming
  • Pets
  • Finding a Job
  • Panic Attacks,Hypnosis, Divorce, Super foods

What am I passionate about? Typically, the things we’re passionate about are things we’re also already knowledgeable about, which makes it much easier to create content.

Is this topic big enough? Is there enough to the topic to create up to 100 blog posts? If not, you may struggle with search engine optimization or have trouble developing authority.

Is the niche oversaturated? Is there room for another affiliate in the niche? Before jumping into an overly popular niche and trying to compete with folks who’ve been around for a while, maybe give another niche a try.

Is there money in this niche? Money isn’t everything, to be sure. If you’re interested in a couple of topics and one is a moneymaker, but one isn’t… choose the moneymaker.

Is your passion profitable?

Finding out if your passion if profitable is one sure way to start on the right note when it comes to affiliate marketing. It will help you have a reasonable income and also be able to reach as many people as possible. I have a few points that I actually use to check if my passion is profitable at all, you can use these checks to see what will work best for you.

There are 5 key check points your passion must pass in order to be qualified;

1.Is it Digitally friendly?

2.Is there competition?

3.What is the size of the audience?

4.Popularity in search

5.Long term potential

These are the five checks I always use to qualify any niche that I go into. I will explain how to go about these briefly below.

1.Is it digital friendly?

Since you are going to run an online business, it makes sense to choose something that is digitally friendly. This is very easy to pass this check, you can do it by simply thinking it through.

For example, if you want to sell underwear, however much you might like underwear, it’s not a digitally friendly niche. You may not easily build online courses, software or even apps for underwear, so you may not qualify that.

Let’s look at another example like weight loss. This is rather digital friendly and can have courses all around it and even apps! So you see, this is one example that could work!

2.Is there competition?

Competition is not a bad thing; in fact, it’s an indicator of what works and what doesn’t work. If a niche is competitive, chances are very high that it’s got great potential too. If you are the only one in a niche then you might find it quite hard to scale or even to model someone else who is doing really well. I have a few tools that I use to check whether something is competitive or not.

Tools to check if a product is competitive.

This is the largest market place available at the time of writing this guide. You can simply head over to and type your niche. If you find that quite a number of digital products have been produced on that particular niche, you are good to go.

Udemy is the new industry leader in online education and online courses. It has over 20,000 online courses and allows anyone from anywhere in the world to become their own digital publishing house.

You can use Udemy’s search tool to check whether others are offering education in your chosen niche. Udemy even tells you how many customers are signed up for a particular course, so you can also check to see how well the courses in your niche are actually selling.

3.What is the size of the audience?

When checking for the size of the audience in that particular niche, I always use the 1 Million mark. If you don’t have an audience of about 1 Million people in that niche, then it might be rather limited which means finding people who are interested in what you are going to be doing is going to be abit difficult.

You can use the following free but helpful online tools to check the size of the audience in the niche you plan to go into.

Facebook advertising using audience insights.

This tool gives you useful information about the size of the audoence pretty quick. Simply choose the countries on which you want to focus. I recommend the United States, Canada, Australia, New Zealand, the United Kingdom, France, and Germany because these countries will give you the best idea about the size of your “active market.”

You will need to enter keywords in your niche so that the tool can bring you the results you need.

4.Popularity in search

Now that you have seen there is a sizable audience in the niche you would like to go into. Next will be to find how many of these actually search for what’s connected to this niche. This is what I call popularity in search.

You can do this check by using google’s keyword planner tool. To use this you will need to create a google adwords account, you might need to create an ad/campaign in order to start using this tool. You don’t have to finish setting up the campaign and you don’t have to run it either! The reason will be for you to be able to access the Google keyword planner.

This will enable you to see how many people are actually actively searching for your niche. My mark for this is about 10,000 searches per month. If you have about 10,000 searches per month, then you are good to go to the next and final check.

5.Long term potential

You are going to be working with real people, so it makes sense if you consider the fact that some of their priorities may change over time. The question to ask yourself is this; how long is someone going to be interested in what you are offering? For example, a golfer today is most likely going to be a golfer 3 -10 years from now. This makes sense if I go down a niche that looks like this. However, a breastfeeding mother may most likely be interested for as long as they will breastfeed their child which makes a niche such as ‘breast feeding’ a bit tricky. These are the questions you out to be asking yourself before you qualify your niche. They will help you do something you love, but at the same time, something you can monetize.

Finding Procucts to promote

Finding the right products to promote is very important and could cost you time and money in the future if not taken seriously. Remember, the smartest way to build your affiliate business is such that it can earn you passive income. By passive income I don’t mean you will completely do nothing without earning the money, but you will be able to add a little bit more while earning more. This means that any work you do today, can be a strong base for the future.

The best way to do affiliate marketing is to find a product (main product) and then build content around it. The content will attract an audience if done right. Your greatest work will be now to serve that audience, teaching them how to achieve what the product says, and also solving their other problems as you will find out. This means you might need to find other products to promote to them, products that help them on their way to achieving what brought them in the first place.

An example;

You may choose a high ticket product to promote [like an online business course; showing people how to start their online business],let’s estimate it costs $500. When you start creating how to tutorials around this product, you will be able to recommend so many tools that are needed in building an online business. These tools in this case will include; Page builders for website building, landing page builders, an auto responder, a conversion tracker and so many others. For all these tools, you can sign up as an affiliate for these companies. All this will help you promote so many other products alongside your main (high ticket) product.

Choosing your main product?

3 Components to check off while choosing the best affiliate products to promote

1.Is the INDUSTRY booming?

This is very important because an industry that is not booming will not produce you fast and scalable results. If the product is not in one of the above niches, you might have to consider properly and seriously if the product will actually sell and sell well. To give you a hint, today, the adult education industry is booming and is probably here to stay. Everybody today looks around the internet to learn something which tells you online courses really do great.

2.Is the COMPANY Great?

Do you know the company? Remember, great companies produce great products and are run by great people. The best way to determine if the company is worth working with is by looking at the background of the founders. Knowing what they do, where they have been and for how long they have been in business will always tell you whether to even bother promoting that product or not. You don’t want to promote a product which is here today and might be gone in a blink of an eye! Remember, the work that you do will involve creating content and creating value series like this one, you don’t want to spend sleepless nights working on such content and only find it useless after a little while.

3.Is the PRODUCT in high demand?

This is another key consideration to make before deciding to promote a product. You can use Google trends to find out about the product demand.

If the product meets all the three components, then the product is worth going for!

Other important considerations before choosing a product

4.Recurring Commissions

This is another major consideration to make when choosing an affiliate product to promote. You are going to be doing quite a great deal of work which means you will need to really choose a product that will pay you over time ( for the lifetime of the customer). One time commisiion will simply not be worth it at all.

5.Multiple streams of income

It is possible to promote just one product, but earn in many ways just within that same product. These are the types of products that really get me excited when it comes to affiliate marketing because I know that the effort I put in will produce me a lot more in the future. Take alook for example, a website design company that allows you to promote their website design services, while the clients come in, they purchase hosting, domain names, themes and other necessary plugins. This would help you earn from all these other services even though you simply promoted just one product which was a website design service. There are such products out there on the market! Please feel free to check out my recommended products at the end of this post.


Consequences of selling the wrong product

1.Waste your years of hardwork.

This could happen if the company producing the product you are promoting suddenly goes away. This can be tragic! It would mean you will start all over again with another company. This may not seem to have very bad ramifications to you right now but; think about the fact that you have probably created contentaround this product, created a website, done videos, content and so on… stuff that you will definitely need to do to stand out online. That would be rather bad; to see all your hard work come to naught.

2.Cause you to lack excitement and fulfillment

This is very important because it will be your drive while you work hard on daily basis. If this drive goes away because the product you chose doesn’t inspire you, then, you are not going to be fulfilled.

3.Leave you broke

A lot is done to promote a product as an affiliate marketer. If your efforts are not complimentary, then you will almost be working for nothing

4.You will miss out on Multiple Streams of income

Some products don’t bring you multiple streams of income.

5.You will miss out on Recurring Commissions.

Grab my Product selection checklist now!


Let’s now have a look at some of the famous market places

  • Click Bank
  • Clickshare
  • JV Zoo
  • Amazon
  • Udemy
  • CJ Affiliate.
  •  Flex Offers
  • Rakuten Marketing.
  •  Reward Style
  •  Share a sale

Summary of the affiliate marketing process

Parties involved in the affiliate marketing process

1.The affiliate entrepreneur:  This could be you and your website

2.The affiliate company (or network): These include  companies like Amazon, Rakuten, ClickBank, ShareASale, JV zoo and others (long list). These normally offer a wide range of products that you can promote.

There are so many others that offer single products like ActiveCampaign, Elementor…again, list is endless. Almost avery major company offers affiliate opportunities!

3.The customer: This is a member of your audience who uses your affiliate link to purchase a product from the Affiliate Company or network that you have chosen to partner with.

Most companies that offer affiliate programs refer to them as referral programs. They can normally be found in the footer section of their websites.

Here’s how each party benefits from affiliate marketing:

The steps you can take to become an affiliate entrepreneur

Even though I talk about the steps you can take to becoming a successful affiliate entrepreneur in detail later in this guide, I would like to give you an overview of what it can be like in this chapter. The steps summarized include;

  • Find a company and product you want to promote.
  • Sign up as an affiliate.
  • Get your unique affiliate link and add it to your site.
  • A visitor to your website clicks the link, which takes them to a third-party page (basically the company’s product page).
  • If the visitor makes a purchase, you receive a commission based on the value of the item purchased.
  • If the visitor doesn’t make a purchase, you can keep their email address and promote other offers to them later (this is a bit advanced but I give more light about it in the chapters ahead.

The steps above are the basic steps to becoming an affiliate entrepreneur, however, they have to be done wisely to help you achieve success or become a successful entrepreneur. Many people all over the internet have taken these steps and abused them, that’s where the real problem is. However, below are the things you must do in order to actually build a sustainable business in affiliate marketing space.

Being a unique affiliate entrepreneur

Step 1

Build a relationship with your audience.

Step 2

Identify a product that might fit your audience’s needs.

Step 3

Use and test the product yourself, to ensure it’s truly something worth recommending to your audience

Step 4

Show your audience proof that the product does what it promises. This can be done in a blog post or case study on your website or YouTube channel. This is where content comes in!

Showing your audience the proof that this product does what it talks about is one sure way to inspire them to buy without really hard-selling them.

This approach puts your audience’s needs front and center, setting you up for success with affiliate marketing.

The Pros and Cons of Affiliate Marketing / Advantages and disadvantages

As with anything, affiliate marketing has its advantages and disadvantages which when well analyzed can help you get ahead quite easily. In this guide, you will get the guidance you need to go about affiliate marketing smartly so you can make the most of the opportunities out there and avoid the potential downsides. Let’s quickly have a look at the advantages of affiliate marketing


1.Low barrier to entry.

Affiliate marketing has the easiest barrier of entry. Most affiliate programs are free to join which means anyone with a name and internet connection can get started.

2.You don’t have to create the product

No product creation, no shipping, no customer support which all means it’s really hassle free.

3.Low risk.

You’re not the product owner, so you don’t lose anything if a customer doesn’t buy.

4.Passive income potential.

If well setup, affiliate marketing provides the potential for passive income. It can be setup to earn you in the future while you do less or even nothing at all.

5.Affiliate marketing may give you more freedom.

Even though the beginnings may be quite hard to go by, if you endure and not give up, freedom is one sure thing you will get in the near future. Passive income may mean al the freedom you will ever need. Y can work anytime and from anywhere, as long as you have internet access.


1.You have less control over the product

You don’t own or control the product/service you’re recommending, so you can’t control quality or customer experience. This means you must choose the product wisely

2.You will find competition.

An attractive affiliate program means you might be competing with others for customers, which is expected in any venture, however, this sometimes gets aggressive online.

3.So many shady companies out there

Good homework must be done when looking for a product to promote. This is because some companies may not be up to standard and may offer vague products. Some companies may not even be around too long, which means your efforts could be wasted.

4.Risk of link high jacking.

Unscrupulous individuals may hijack your affiliate links, known as “link jacking,” potentially stealing your commission in the process.

How much can you make with affiliate marketing?

The biggest problem with not just affiliate marketing but any other internet business are the so-called gurus and get-rich-quick programs that suggest it can all be done fast and with little effort. Chances are you have read or seen videos promoting affiliate marketing as a way to get rich without doing anything.

The reality in affiliate marketing is that it takes effort to make money. Most of the strategies you will employ will take time to yield results. The time it takes to make you money will make all the difference; whether you give up or remain in business. So the question ‘How much can you make money with affiliate marketing?’ Can only be answered by you rather than any random person that doesn’t know how committed you are and how seriously you are willing to make the change in your finances. The truth is, the potentials are endless.


Use the product yourself first and ensure it is a great product

Now that you have found a product to promote, the next and most important step is to use the product and ensuring it does what it says it does. This will help you stand out as an authority while you are talking about this product. In fact, it will help you inspire confidence into the buyer. If you think about it, the buyers may not know you (if you are just starting out). The only way you can get their first time and immediate trust is the confidence you have in showcasing the product that you are promoting. In the long run, this will also help you reduce the need to always pitch or hard sell your email list.

Remember: Experience sells.

Think about it; On Amazon, we read other people’s reviews—people we’ve never met!—to help us make a purchase decision! I think this is really powerful, so imagine how much more powerful your real-life experience with a particular product can be! If you have been giving your audience great value, then you will even find this a really powerful way to make sales from your recommended products. To recommend these products, you can always video or blog posts, or even both.

Take a look at the example of the resources page on my website;


(This page contains affiliate links)

On this page I recommend products that I have personally used and have worked for me. In fact, I use these products up till today. Again, experience sells like crazy! Which makes this the perfect place to start: The products you are already using!

Whatever niche you’re in, spend a little time making a list of the tools and services you use. Those things that you used to help you achieve your goals can help your audience achieve their goals too. Just about any product or service can work, including:

  • Courses
  • Books
  • Physical products
  • Software
  • Coaching services

So, before you start promoting your main product and other products to your audience, you need to get to know the products yourself, inside and out. Affiliate marketing works best when you treat the products you’re promoting as your own. You need to know the exact experience your audience will have using this product.

Obviously, if you learn that the product is a dud, then do yourself a big favor; don’t promote the product no matter how much commission it promises. Even if others have done it before, you don’t have to do it! And if it’s great, then you’ll be reassured that your audience is going to find it useful.

Reasons why you should always use the product before you promote it.

1.For your protection

Like I have mentioned earlier, in any business (not leaving out affiliate marketing), TRUST IS  EVERYTHING.  Everything you promote directly reflects on you and your brand, whether it’s your product or somebody else’s. If you’re promoting it, your reputation is on the line.

2.You will stand out as an authority and a resource

By using and experiencing a product, you’ll be able to answer specific questions about it much better, and become a helpful resource for an interested person in your audience who could become a buyer. They will immediately think about you as the ‘go-to’ person for anything to do with that particular product.

3.Demystify the product

By showing your audience exactly how a product is used, they’ll be able to imagine themselves using it. You make that product a known quantity, and make it easier for your audience to imagine buying it and benefiting from it.

As an example, take all the “unboxing videos” on YouTube—the ones where someone buys something like amicrophone and records themselves unwrapping the plastic and taking out all the parts and sets it up—those video are very popular and the reason is simple, as human beings, we want to buy what we understand.

Build your website

Once you have gone through the process of finding a niche and choosing a product, this is the next step I would recommend you get to and that is; building your hub/ website.

Building your website is very important as you will see later in this detailed affiliate marketing guide! Putting up your website is not a piece of cake, however, once set-up, using the correct tools, you will have it for as long as you live. This is the reason why setting up your hub/website should be done with care, knowing that it will serve you for really long. This is where it gets interesting; you will be able to earn passive income (which basically means, earning money while you sleep).

As you may have noticed, I mentioned the fact that your website will be yours for as long as you live, this can be true, but highly depends on how you set it up. You will have to use the right platform to build your website, where you actually own it and can transfer it at anytime. In this case I highly recommend using wordpress, afree and open source software. This means whatever you build on wordpress could be yours and could be transferred at any time when you would like to. There are many other attractive platforms some of which are free, but don’t give you the kind of freedom you will get with WordPress.

Building your website/ hub will involve the following steps;

1.Choosing your domain name

Choosing your Domain name is very important here and has to be done with good consideration. It’s very important that you choose a name that others will be able to easily remember. Ofcourse its got to be connected to your niche in some way. You can read this guide by Billionaire Surge Media on how to choose your domain name.

2.Choosing your Hosting provider

After deciding what domain name you would like, then you have got to go to the hosting provider of your choosing, to check if that name is available. If it’s not available, you will have to make some tweaks and then check again.

Hosting Providers I recommend;

  • Bluehost
  • SiteGround
  • Inmotion hosting

I have partnered with these top notch hosting providers to help entrepreneurs who are starting out. You can have your website setup for almost free of charge when you choose to host with one of the hosting providers above.

Alternatively, you can take advantage of this amazing offer below;

Free Hosting, Free Domain name, 5 Page website Design for only £200.

3.Installation of WordPress and building your website

After choosing a hosting provider, you will then have to install wordpress. If you choose to use one of the free offers above, all of that will be taken care of for you.

Visit for more information and help on how to setup your online presence.

Why I decided to offer these services.

When I was starting out, it took me almost 11months to build myself a reasonable website, something I would actually be happy to recommend to someone else. Many services out there were quite expensive and as a beginner, I didn’t have much to spend on all these things. However, deciding to go about it myself wasn’t a piece of cake, I spent so much time on just building my website and designing my logo (but this is not the primary reason I had started out online). I was ignoring the most important reason I decided to start an online business, I almost got overwhelmed! Thankfully, I didn’t, however, I noticed where many go wrong, they spend so much time on things like designing a website, choosing colours and logos, whilst forgetting that this will eventually not help them generate their first sale online. This is the main reason I started Billionaire Surge, to be able to help others like me; who needed to get set up quickly, but didn’t have much technical and coding skill.

Creating excellent content

Creating content around the main product you are promoting will be very essential and very beneficial to your affiliate business. The content could be in audio, in video or in writing, just like this extensive guide to affiliate marketing that you are reading right now. It doesn’t have to be just one of them, it can be a combination of 2 or all the three. 

For example;

At, I help people find a more meaningful and fulfilled life, start an online business and achieve their goals faster. To do this, I write Blog Posts and extensive guides like this one (King Mighty’s Affiliate Marketing Extensive Guide)

You can download it here.


I also have a YouTube channel for the King Mighty’s Happy Show! This channel is pretty new and is yet to start acquiring viewers but yeah, just sharing with you what I am doing exactly.

Check out one of my videos.

So as you can see, I have used all the three to add and give value to my audience and within these, I recommend products and also sell my own products and courses.

Hey; Don’t get overwhelmed!!!!

I have listed some of the things that I do to give you an example of what life can be like when you are producing content. In many cases, beginners find this overwhelming and they try to figure out how they can achieve all of this stuff in the shortest time possible. Don’t do it!!! In many cases if you try to run to the end of the road, you will be knocked down. So all you gotta do is; take it easy, take one day at a time and know that even if you start with one blog post per week, you will have accumulated 365 blog posts at the end of the year and guess what, that is a whole lot to get you great organic traffic!

What type of content you should create

  • How to guides
  • Product reviews
  • Tutorials on how to do what your product promises to achieve.

When considering the type of content to write, it’s very important to always create for your audience rather than for yourself. Always put out content that would be helpful to someone else, and this can be done by using keyword research tools like Google Keyword planner and Keywords everywhere Google chrome extension.

I love to use the keywords everywhere Google Chrome extension. You can download you’re here!

Keywords will always help you write for your audience because you will know what real human beings are actually searching for online and then produce for that type of audience.

Start and grow your email list

An email list is a collection of emails from people who have signalled “Yeah, we like what you are doing”. It’s a list with people who have showed and expressed interest in what you are doing or the type of content you are putting out there.

Even though I will not extensively talk about growing an email list, you must know that there are bad and good habits to doing this. The bad ways to grow an email list will be things like; Buying subscribers.

A lot of people go out there and start at driving traffic to their landing pages in order to capture emails; however, there is a place for that; which in most cases is not when you are starting out. When you are starting out, you are new in the market, you will need to create value series and also build a real funnel, where people will seamlessly flow through while enjoying what you have created and put out there.

I highly recommend that you stick to organic traffic when you are just getting started. This is traffic that will come to your website or even landing pages without being paid for. They will come from the search engine (when you appear in search results) could be from YouTube, Google searches or question and answer sites like quora.

Tools you will need to build your email list

1.Website/Landing page

When it comes to building an email list, having a website is one of the most important things. Here, the website is not necessarily the general hub that we talked about previously. This could be a single page called an Opt-in page / landing page where leads/emails are captured.  When building landing pages, you can simply use WordPress and a page builder like elementor.

Check out my Video on how to build high converting landing pages using elementor which is a WordPress plugin.


The reason I like to use elementor is because I can create beautiful opt-in pages and customize them to my liking. There are other drag and drop landing page software out there but they don’t offer flexibility any near elementor.

Elementor is all I ever needed to build anything online!

This is what you get with a single license of elementor

  • Price: $49/year for one site, $99/year for 3 sites, $199 for 1000 sites.
  • Popups
  • You can design your entire site with just that one license. No need to hire a developer
  • 50+ Pro Widgets
  • 300+ Pro Templates
  • Theme Builder
  • WooCommerce Builder
  • Popup Builder
  • Support for 1 Year
  • Updates for 1 Year

Other landing page builders you can use include;

  • Unbounce
  • Get Response
  • Insta page builder
  • Hubspot landing pages
  • Optimise Press
  • Lead pages

The downside with some of these is that you will have to purchase extra addons in order to achieve more functionality. In most cases you will have to upgrade to a higher pack before other design tools can be unlocked for you.

All in all, a landing page is something you can design by yourself or hire someone to do it for you.

2.Email marketing software / auto responder

An auto responder is a system that stores or keeps an email list for you and then allows you to pre-log and send email campaigns to all your emails by just pushing a few buttons.

There are quite a number of cheap auto responders out there, however, as you will notice, cheap delivers cheap in most cases. These auto responders come with a number of issues. I have used and tried many auto responders out there; most of them don’t even deliver your emails if they do contain certain words. In most cases, if you talk about money a lot and write huge figures within your emails, these may not get delivered.

My recommendation: Active campaign. It is the cheapest software with its level of automation.

3.An offer or something to give away for FREE

This is usually called a lead magnet. For example, if you made a YouTube video teaching your audience ‘How to create high converting landing pages’, then at the end of the video you can give away free landing page templates. This can be done through a link that you leave in the description of that particular video you have done. When the video is clicked, it could lead your audience to a landing page that you setup where they will have to enter their email address in order to get access to the free landing page templates. The auto responder will automatically save the emails and then redirect them to the landing pages. This whole process or kind of setup is called a funnel. You can apply this procedure for any type of content you create, be it blog posts, videos or anything else.

You have probably heard of the saying that the most powerful word in marketing is the word FREE. This is true, everybody would like to take something for free, and in this case, all they do is leave you their email address. Considering the number of views you will get from that video, a certain percentage will opt-into your offer and this could go on for life, with just that one video! This is the power of passive income.

How is this passive income? 

The money is in the list! As we have seen earlier, you will only have to deliver value to this list, in the process you will be building trust and guess what, if you recommend a product, they will buy it!

Build an audience / establish that relationship/ build trust

Building an audience is another very important step when getting started with Affiliate marketing. Building an audience is done using content and by content I mean relevant content. So, depending on where you wanted to get started, when you start, all you have to do is listen to your audience and produce great content for them. Recommend products that you have used yourself, this will create a strong bond between you and your audience and will definitely build trust.

Promote affiliate offers – Soft pitch

Think about this:

Soft pitch illustration

If you have an amazing relationship with someone, it doesn’t take much time and effort to convince that person to do something for you. In fact anything you recommend will almost be taken with almost no doubt at all. This means that the longer the relationship you have with someone, the less the time it will take you to recommend anything to them. You will not need to use any fancy and flossy marketing language at all.

Hard Pitch illustration

On the other hand, if a company that you have never heard of, tries to sell you something, they will definitely have to try again and again and probably again for you to buy. In fact, while they are doing this, they might sound aggressive in their sales language which really becomes annoying.

The soft-pitch is the winner

This is to illustrate the fact that all affiliate offers that you promote to your audience will do better with a soft pitch. This can only happen if you have created a great relationship with your audience.